FREQUENTLY ASKED QUESTION
Why outdoor advertising?
Outdoor and Out-Of-Home advertising are the second fastest growing advertising media in the marketplace today, trailing only the internet. It influences your customers when they are mobile and most likely to make a decision to buy. The presence of outdoor advertising continually reaches consumers where they live, work, shop and play to deliver your message to today’s highly mobile consumer.
Consumers are increasingly exposed to a growing list of multiple choices in both electronic and print media; there are hundreds of T.V. and radio stations to choose from. Consumers are avoiding advertising messages by using remote controls, “Skip Ad” buttons and other means. Newspaper circulation has had a steady decline for the last 20 years as more and more consumers are getting their news from other sources.
Outdoor advertising presents a powerful alternative choice for UNCLUTTERED DELIVERY of your message and should be part of any mixed media program. Outdoor and out-of-home advertising can’t be turned off, thrown out, deleted or ignored; it’s Big, Bold and Colorful and is one the most cost efficient forms of advertising delivering the lowest Cost-Per-Thousand (CPM) impressions.
Why rent a billboard?
People in Southern California spend more than a week a year sitting in traffic. This means that whether you’re a driver or a passenger, you’re a captive audience. There are only a few things to look at while waiting for the vehicle in front of you to begin moving again, and billboards are at the top of that list. No matter where you’re stuck in traffic, billboards get noticed. That means your business gets noticed.
How much does a billboard cost in Southern California?
Billboard rates are determined by many factors, including: precise location (whether on a freeway or surface street, noting, e.g., distance from freeway and/or height above freeway), whether a left-hand or right-hand read, whether there’s a curve in the road immediately before the board, obstructions (if any), size of billboard, illumination (or not), number of impressions, number of other billboards close-by, supply and demand, duration of contract, quantity of boards contracted, and the lease cost paid to the property owner.
Prices vary with billboards directly on a freeway such as the 5 or 405 versus surface streets throughout the Region — whether in Long Beach, Pasadena, Anaheim, Irvine, Palm Desert, San Diego or places in-between. Also, it’s important to know that digital billboards may cost less on a monthly basis than some traditional billboards.
The best way to get exact numbers is to talk to one of our experts at Billboard Connection. Because of our size, with 30+ offices across the U.S. and in several other countries, we know the local, regional and national valuations for any market. So please contact us for your no obligation quote.(714)747-7029 or (323)813-1-OOH. The more information you provide to us in terms of objectives and budget, the better we can assist you.
Who will design and print my advertising?
With over 150 years of combined experience creating effective outdoor advertising messages, we know the importance of creating a memorable message that will impact your target market. We work with our own award-winning graphic artists to assist you, if needed, with the design of your ad. We also oversee and manage the printing, shipping and installation of your ads.
How many invoices will I receive on a monthly basis?
One. Billboard Connection makes the accounting easy with one monthly invoice.
Does Billboard Connection own the billboards?
No, we do not own billboards. Each billboard operator can sell you just their own billboard inventory; they are not able to let you know what other billboards are available from their competitors. That’s where we come in, as we have access to the entire market, and negotiate well-below rate card prices.
We represent all of the many different types of outdoor advertising products, providing your company with the products and programs to reach your target audience. There are well over 100 different types of outdoor advertising products available. Many times outdoor and out-of-home products other than billboards are proposed, such as bus shelters or transit advertising that you see in many communities throughout the Southland.
What is a rotary billboard program?
A rotary program moves the advertisement from one pre-selected billboard location to another, usually every two months. In some cases, it’s moved every month. This allows your message to be seen by an entirely different traffic pattern and to have a much larger reach in the market. Is a rotating billboard program right for your business? Call us to find out.